Rec Media

Oleksandr Usyk’s ‘Ready To Fight’ App Launch

REC Media's Impactful Contribution to Usyk's 'Ready To Fight' App Launch

When heavyweight champion Oleksandr Usyk decided to launch the “Ready to Fight” app to connect boxing enthusiasts worldwide, he knew the promotional punch needed to be as compelling as his left hook. That’s where REC Media stepped into the ring, filming a knockout promotional video at The Space Sports in Dubai.

Knockout Collaboration

Imagine stepping into the ring with a world champion—that’s the intensity REC Media brought to this project. Our aim was to create something that wasn’t just seen but felt—a visceral experience that mirrors the thrill of boxing. The result? A promotional video as gripping as Usyk’s fight night stare-down.

Behind the Scenes with REC Media

Filming at The Space Sports, a venue known for its top-notch facilities, provided the perfect backdrop for capturing the raw energy and passion of boxing. Our crew maneuvered around jabs and hooks to get up-close footage that puts viewers in the shoes of a fighter. We wanted to convey the sweat, the determination, and the spirit of boxing.

A Winning Strategy for “Ready to Fight”

The “Ready to Fight” app is designed to help users find their boxing team, and REC Media’s video captures this community and competitive spirit. With a mix of dynamic shots and compelling storytelling, the video invites users not just to watch but to join the action. This isn’t just about boxing; it’s about building a community of fighters ready to support each other.

The Impact

Since the release of the promotional video, the “Ready to Fight” app has seen a surge in sign-ups, with users eager to connect and train like champions. The video has become a cornerstone of the app’s marketing campaign, shared widely across social media platforms, drawing in viewers with its energy and engaging narrative.

Why REC Media?

This project highlights REC Media’s ability to transform a promotional campaign into an immersive experience. It’s not just about filming; it’s about understanding what makes the boxing community tick and showcasing that spirit through our lenses.

Get in the Ring with REC Media

Are you ready to bring your project to life with compelling video content that captivates and engages your audience? Contact REC Media, where we don’t just record events—we make them unforgettable.

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